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Create a 12 pages page paper that discusses an insight into leading smartphone platforms and their market share. At present, every smartphone platform is battling out to secure the foremost position in the world of technology. Among the most incredible smartphone operating systems are Android, iOS, Windows and Blackberry. Facts and figures propose that currently, almost 1.5 billion smartphones exist in the world. People are switching from their typical handsets to smartphones every passing day on account of the incomparable features that smartphones supply and make lives easier. The most vital infrastructure that lies behind all these valuable applications is a smartphone’s platform. It is this platform that allows individuals to use the internet, send and receive emails, interact with people on social media, take notes, make videos, capture memorable pictures, mobile banking and a lot more. In addition to all these productive apps, a wide range of interactive games is also available. Each of these platforms has grown to be exceptional gaming solutions. On an ongoing basis, typical individuals with virtually no programming know-how are developing best-selling mobile console games. (Waters, 2013)There is certainly a great deal of hoopla when talking about which mobile phone OS is the ideal. It’s simply no secret that Apple initiated the cellular smartphone practice and indeed unveiled the gates for a complete migration off from the Personal computer. Nevertheless, in recent times, Apple has been driven to move apart since the reputation of the Android OS has seriously got into its own and captured the mobile world by storm. As a matter of fact, most recent evaluations state that the Android OS garners somewhere around a 73% market share in the mobile phone OS area.In all the major markets all over the world, a significant rise in the market share of android is seen throughout 2013. In the last quarter of 2013, android accounted for 70 percent of all smartphone sales bringing the sales of Apple down to 23.7 percent.