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Need an research paper on globalizing the regional, regionalizing the global. Needs to be 6 pages. Please no plagiarism. Although the latter part of the twentieth century and the beginning of the twenty-first century have witnessed this explosion of communication across every conceivable physical and cultural barrier, this does not necessarily mean that such communication takes place smoothly. Misunderstandings are common, and these can have serious consequences ranging from the failure of business operations to the needless suffering of individuals caught in a culture far removed from that of their birth, and even to war and destruction when nations fail to come to a workable understanding of each other’s aspirations. This paper examines two ways in which communication theory and cultural studies can be helpful in preventing cross-cultural miscommunication. The first is the discipline’s potential to clarify and explain the role of ritual in human interactions, and this is explored using the example of health services which have to operate in one particular culture but deal with clients from multiple different cultures. The second is the process that can be called “clarification of values” which underpins intercultural understanding, and this is explored using examples of business relations between China and the Western world which includes Europe and America. The paper aims therefore to demonstrate on a small and then on a larger scale, the value of two aspects of communication theory and cultural studies in the modern world. Communication theory and cultural studies are relatively new disciplines that arose out of a growing appreciation of the importance of social behavior in humans. In the eighteenth and nineteenth centuries, culture was interpreted as an expression of higher and nobler human qualities, such as art, music, and literature, while other kinds of human behavior were considered inferior and written off as “uncultured” or barbaric. Such extreme distinctions underpinned ideologies like colonialism and slavery which privileged white, western ideas above other types of culture. In the twentieth century, studies such as those of Adorno and Horkheimer observed the cataclysmic world wars, the horrors of Fascism, and the rise of capitalist consumerism and rightly concluded that Western culture was capable of untold atrocities. This brought into question all the former assumptions about the superiority of Western elitist cultural assumptions.&nbsp.