+1 (208) 254-6996 [email protected]

The Covid-19 pandemic has led to changes in consumer behavior and has caused retailers to adjust their strategy in response. How has JCPenny responded to the pandemic and the changing consumer behavior? Has it adopted new technology, in light of the pandemic? Find and include in your report a recent article that discusses this retailer’s response to theCovid-19 pandemic. Copy and paste the article into your document and include its reference. In 5-6 sentences, summarize what the retailer has done, according to the article.