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For the Assignments and the Integrated Marketing Communication Plan we will be considering the Apple MacBook Air as the product. 
We looked back for Assignment Part 1.  Assignment Part 2 begins the process of looking at the market today for Apple’s MacBook Air and predicting into the future.  First, you are to determine who is the target market for the MacBook Air.  Consider things such as market segments, demographics, regions, etc.  Explain why this is the target market. 
Now that you have a target market, discuss the consumer behavior within the target market.